- A Crash Course In Search Engine Marketing
- What is ecommerce marketing?
- 45 Quick Traffic Hacks That Will Boost Your Website
- Effective SEO Techniques that Work in & Beyond (With Case Studies)
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A Crash Course In Search Engine Marketing
Reply quickly for the best chance of getting selected for a quote in an article, and ask for a link back to your site. Find other online instructors who serve your target audience and have courses that are complementary to your own. Find people who are followed by your target market but are not your direct competitors and offer to host a webinar for their audience. For example, a blogger who writes articles about your topic but does not have an online course would make a great joint venture partner because their audience would likely be interested in your course.
Spend the majority of your time on the webinar sharing valuable tips about your topic for free, and when you pitch your course at the end of the webinar, split the sales revenue with the joint venture partner. A commonly offered satisfaction guarantee is the day money back guarantee, where anyone who is not satisfied with your course can request a full refund within 30 days of their purchase.
However, they can pay for the course if those payments are spread over an extended period of time. Add value to the discussion by sharing your insights. If you know what keywords your target audience is using to search for your topic online, this is a great way to get your course in front of them just as they are searching for your topic. Using Facebook, you can create ads that target people based on their specific demographics, interests, behaviors, and affiliations.
Keep in mind that Facebook is a social network, so people are there to socialize not to buy stuff. Find bloggers in your industry and ask them to review your course.
What is ecommerce marketing?
A good review from a popular blog related to your topic can definitely help you to increase your course sales. The best way to get your course reviewed by a blogger is to offer them free access to your course in exchange for a public review of your course on their blog. You can even offer to include them in your affiliate program more on this later so that they earn a commission whenever someone who reads their review decides to purchase your course through their affiliate link.
Find popular videos related to your course topic on YouTube. Contact the owner of the video through a private message and tell them you have a way for them to make some extra money from their videos. Offer to pay them to include a link to your course in their video description or even a call-to-action to check out your course in the video itself.
You could also set them up as an affiliate for your course, and give them a unique link to use to include in their videos and video descriptions. This way, they will be paid a commission each time they refer a new customer to your course. Running a Facebook Group is also great for personal branding purposes because it helps position you as an authority on your topic.
LinkedIn is also a great platform for professional networking in general, which can lead to numerous opportunities including speaking engagements, partnership opportunities, client referrals, and more. Press releases are a great way to get the word out about your online course. Plus, getting featured on news outlets, large publications, and popular blogs helps to increase your ranking in search engine results. Keep in mind that the goal of a press release is not to sell your course.
Take one of the modules or lessons from your online course and turn it into a series of emails. Offer that training as a free email course in order to build an email list of potential students for your main course. At the end of your free email course, invite your students to sign up for your by directing them to your course sales page, or even a webinar where you pitch your main course.
Create a Facebook Page this is separate from a Facebook Profile for your online course. Name the page after your online course or something very similar to it. This will help your Facebook Page rank in the search results on Facebook for your course topic. Having a Facebook Page will allow you to attract fans to your page so you can share content related to your topic with them. Hire a graphic designer to create a professional cover image for your page, and include a link to your course in your page description.
Publishing a course in an online course marketplace can be beneficial simply because of the exposure to thousands of potential customers that already buy courses from those marketplaces.
45 Quick Traffic Hacks That Will Boost Your Website
Most online course marketplaces restrict you from promoting products and services that sell you outside of their marketplace, but they do allow you to link to your main website. Publishing a shorter version of your main course in a marketplace can be a great way to increase your exposure and direct visitors to your website, where they can learn more about your main course.
You can search for groups about your course topic from the main search bar on Facebook. In order for this strategy to work, focus on adding value to the groups that you join. Share helpful tips, answer questions, and participate in discussions. Most Facebook Groups prohibit self-promotion, so make sure you read the group guidelines before you share any direct links to your website, blog, or course with the group. The goal here is to build relationships with your target audience.
Create an infographic that shares some interesting facts, statistics, or a step-by-step process related to your topic and publish it on Pinterest. Include a link in your post to help drive traffic from Pinterest to your website or online course.
You can easily create attractive infographics using Piktochart. Use Google to search for forums related to your course topic. Forums are essentially online communities where people who share a common interest hang out and interact with each other. Get involved in the discussions. Answer questions.
Effective SEO Techniques that Work in & Beyond (With Case Studies)
Be helpful. Pay attention to the questions people ask about your topic this is also a great way to get ideas content ideas for your course. Let other people promote your course for you in exchange for a percentage of each sale by creating an affiliate program for your course. Be proactive. Reach out to people who have audiences that would likely purchase your course and ask them if they would be interested in promoting your course as an affiliate. Thinkific users can easily add people including their students!
With a few clicks, you can add a new user to your course, designate them as an affiliate, and choose the commission they will receive from each sale they refer.
Translating your course into another language is a great way to increase your sales without having to create additional courses. Pay them to re-write your presentation slides and record their voice in the chosen language. Look for sellers with a large number of fans and a high rating from previous customers.
Make sure you tell them exactly what to post. You can even give them a specific image to include in their post as well. Send the owner of the account a private message and ask them if they would consider posting an image from their account to help promote your course. Since Instagram posts do not allow links, it is appropriate to ask the owner of the Instagram account to change the link in their bio for 24 hours, and then post an image with a description that instructs their followers to click on the link in their bio.
Host a Google Hangout to record a presentation about your online course. Since Google owns both of these, they give preference from a search result standpoint to videos that are created using Google Hangouts. Include a link to your website or course in your video description. Facebook, Instagram, and YouTube are all doubling down on live videos. This means that you can use any or all!
You can host a live video presentation almost in the same way that you would a webinar — ie. Hosting live videos on your social networks is a great alternative to hosting webinars, which require additional software. Buying YouTube ads is a great way to promote your course to people who are watching YouTube videos related to your course topic.
Reach out to websites and blogs that serve your target audience and offer to pay them to add a banner ad for your course on their website. Before you commit to paying a website owner for a long period of time, ask for the opportunity to test your ad for one month to see how their website visitors respond to your ad.
Create a unique link or coupon code for each website you place banners on so you can track how many sales come from each website. SlideShare is a website where you can share presentations, documents, infographics, etc. Posting a portion of your PowerPoint presentation is a good way to get some traffic.
Do not directly promote your course in your slideshow title or description. Instead, include an invitation at the end of your presentation to visit your website or learn more about your course. Last but not least, create a sales funnel for your online course. A sales funnel is a very specific process that you guide a potential customer through and that results in them making the decision to purchase your online course.
Although all of the different marketing tactics listed in this article can help increase your exposure and course sales, on their own many of them are less effective at getting people to jump straight to buying your course than others. If you want to supercharge your course sales, you need to create a sales funnel that includes several of the marketing tactics listed above working together cohesively.
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In fact, most of the marketing tactics listed above are great for getting people into your sales funnel. And if you have a sales funnel that is proven to convert potential students into paying customers, then you can scale up your marketing efforts knowing that it will result in sales. But remember, it takes time to implement and test each of the marketing tactics listed above. Instead of trying to implement them all at once, commit to implementing a few of them and measuring the results before implementing more.
Figure out which ones work best for your course topic and target audience, then double down on those. As the Content Marketing Manager at Thinkific , Tyler Basu helped to create, publish, and promote content to help thousands of entrepreneurs learn how to create and sell online courses. Today, he works directly with entrepreneurs to help them create content that attracts and converts their ideal clients. Awesome article! May I share that you can also do outsourcing. This is just one of the highlight of outsourcing your business processes to a virtual assistant, it would free your energies and time, bringing you more freedom to focus on building your business brand etc.
Hi, Thanks for sharing the information. Now a days online education is very important to every one and these information will really help us a lot.. Here from you get many more information which will helpful to you…. I hope they want to hear about migraines!!! Hi Holly, great job trying to get your articles published on other sites.
Very comprehensive list of methods to do course promotion. I think one important point is missing from the list. Projects like Laimoon can give even free leads of potential students. This is amazing. Thank you or sharing so much value which I am sure will help me sell way more. To help Google understand your data, or to show your website smartcards and voice searches, you need to ensure that your semantic markups are correct.
Semantic markups are essentially HTML tags which can help emphasize key information on your website. Just take heading tags, for instance. Nothing will sink your website faster in search rankings than a error. And nobody likes being stuck in a dead end — especially your audience.
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First of all, download your backlink profile using a tool like Monitor Backlinks. Backlinks that are pointing to a pesky error page will be highlighted, so sieve them out and head to your Google Analytics dashboard to find out how many page views the error page gets. That could include:. Here are three huge SEO techniques to capture local people who could become your customers.
These sources can include directory listings, which gather, aggregate, and submit relevant data for area businesses — information from physical directories like Yellow Pages or scanning business registrations. In a nutshell: Bigger search engines like Google will rely on these data aggregators to fill in the gaps of the existing information that's already in their databases, and will also cross-check to make sure that the facts are up-to-date.
Problems arise, however, when aggregators collect out-of-date data, leading a search engine like Google or Bing to list the wrong information — such as an old address for your business or a disconnected phone number.
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From that point on, local search listings should be accurately and automatically updated by your management service. Oh, and remember to change all local listings if something changes — particularly when you move office or switch telephone numbers! A local landing page does what it says on the tin — targets people who are looking for something within a specific location. Just take a look at top organic results being shown for a local keyword:. Carrying out technical SEO for local search engines is a similar process to the one we discussed earlier. Even so, local search engines are still extremely useful.
Physical brick and mortar stores thrive on in-store visitors, right? Here are some useful terms and techniques to ensure that you optimize your business for local searches:. First, understand that schema markup is one of the most powerful, least used parts of SEO today. Schema are basically brief snippets of data that can give extra information to search users and search engines. Reporting and analytics are two critical elements of SEO — both of which are indispensable to improving your overall marketing strategies.
Effective reporting means you can understand key questions such as:. Interested in gaining the ability to tie online data back to offline data in order to get a full view of how your content and marketing is performing? What techniques are they using? How have they changed their approach? What mistakes have they learned from? One great tool to see how your competition has changed is Wayback Machine , which allows marketers to access petabytes of archived web pages.
If used correctly, however, Wayback Machine has some interesting lessons to offer. The differences are pretty clear. In , the web layout was much more cluttered and crowded, with small, hard-to-navigate sidebars squeezing some small, insignificant-looking pictures in the middle advertising daily specials. In , however, the user experience is much more streamlined.
In a nutshell: The new website is almost minimalist, doing away with the previous confused, slightly chaotic format. Enter: SEMrush , an SEO tool used by marketers to track ever-changing keyword ranking positions in various search engines:. SEO is rapidly changing from one year to the next, with new algorithms constantly emerging and Google frequently editing their webmaster guidelines.
Remember to focus on solid content creation and copywriting fundamentals, engage your viewers deeply, and stay abreast of technical trends like backlinks, SEO health, site speed, and schema. If all this seems overwhelming—take a deep breath. Making the effort to understand even the basics of SEO will help your website gain higher click-through rates, engagement, and of course, rankings. But if you need more personalized, specific advice on how you can start ranking for competitive terms in your niche, become recognized as a thought leader in your industry, and make more money through organic search traffic, click the orange button below to schedule a time to chat!
Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business. Go back. Whether you're looking for marketing services, strategy or just getting started, we have a solution for you.
We'll help you grow, faster. I consent to receive email messages from Single Grain. Click here to download it for free right now! Get A Free Consultation. Free Bonus Download: Get our free SEO guide to learn how you can skyrocket your rankings, even in a competitive niche! Tell us a bit about you and your business It provides us with necessary insight into your business and goals. Your name: Your email: Your phone:. Some of Our Clients. Only 1 more step It allows us to create a plan that will reach your goals much faster.
What Our Clients Say Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Almost Ready Let us know how we can help you. Back Continue As one of the most popular sites for online education, Coursera has many offerings, including free online marketing courses. Enjoy these 12 free marketing classes and reading materials from HubSpot to help you master inbound marketing.
Learn about blogging, SEO, keyword strategy, social media, email marketing, calls to action, and more! Finish up with an exam to prove your worth. While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Some courses that may interest online marketers include:. Your online classroom, without the mysterious school lunches.
ALISON offers a large number of free online business courses and free virtual diplomas for learning junkies. MIT offers some of their course materials for free online. There are a ton of offerings for entrepreneurship and through the Sloan School of Management. If you don't mind spending some money, there are plenty of great paid online marketing classes available as well. Paid classes tend to be more comprehensive, making them a good choice if you're serious about becoming a marketing master.
A bit too pricey for your blood? Try some of these Udemy discount codes — they can offer some serious deep discounts that may make paying for these classes a bit more palatable. Lynda is well known as one of the best online video learning resources for mastering everything from Adobe Photoshop to CAD software. While Lynda is most famous for their abundant software video tutorials, they also offer courses for online marketing, AdWords, Facebook, and more.